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In a surreal, fairytale-like and ironic narrative animation, Bubble illustrates how mass media influences the values and ideology of its audience. The audience is like the "fish"in the fish globe, being fed day by day with the information from the media with no choice. Acknowledging the fact that there is no escape from the media, the director expresses the personal feeling through Bubble and also hopes to evokes the audience’s reflection on the current situation.